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A Reflection on Color Psychology Irfan Ahmad's "40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]" dives into the importance of the colors used in marketing, specifically on websites. I found this post very interesting as it serves as a continuation to a conversation my classmates and I had in our Integrated Marketing class recently. The conversation extended beyond the color schemes found on websites, but, in effort to stay focused on Ahmad's article, I will focus on websites. Ahmad's figure suggests that colors are one of the most powerful ways to drive sales, should businesses use them correctly. Many of the facts found in Ahmad's article seemed predictable but the following were very surprising: When HEINZ changed the color of their ketchup from red to green as part of an experiment, they sold over  10 million  bottles in 7 months, leading to  $23 million in sales. The color red is considered "questionable...

Is LinkedIn Facing a Real Threat? Andrew Hutchison's Social Media Today article, "Facebook's Testing Out New Resume-Like Option, Similar to LinkedIn, discusses Facebook's new, bold move into the business scope. Could companies like Facebook and Bumble, with their new Bumble Bizz drive LinkedIn out of operation. LinkedIn currently has around 500 million professionals on their site, so the initial worry would be the millennial generation. How it Works: To Note: You have always been able to link your Facebook profile to a past job. Now, it allows you to develop more of an idea of what the job entailed with specific information. Because of the current data and massive user ship Facebook holds, they have huge potential to make the job search easier, not only for millennials but also older generations.  The Highlights: To Note: This will get a more specific, relatable job search going for every individual. Hutchison suggests that Facebook may...

Marketing thru Social Media - Is it Working?  My classes this semester have emphasized the importance of marketing in staying relevant in a competitive market. If companies don't centralize themselves around their marketing, they will fall short of their competitors; certain industries have/haven't figured this out. I did some research for a recent speech that I gave regarding social media in a typically traditional industry. I found that the increase in spending on marketing is being distributed to a variety of segments, one of which is social media. While most millennials agree that social media is essential for companies to keep up with, some people, usually in more traditional industries, disagree. I stumbled upon a mid-September article by Lucy Rendler-Kaplan on Social Media Today titled "Is Social Media a Good Thing or a Bad Thing?" This was actually a post in 2012 which was updated in 2015 and then again in September of 2017. I thought it was very inte...