Marketing thru Social Media - Is it Working?
My classes this semester have emphasized the importance of marketing in staying relevant in a competitive market. If companies don't centralize themselves around their marketing, they will fall short of their competitors; certain industries have/haven't figured this out. I did some research for a recent speech that I gave regarding social media in a typically traditional industry. I found that the increase in spending on marketing is being distributed to a variety of segments, one of which is social media. While most millennials agree that social media is essential for companies to keep up with, some people, usually in more traditional industries, disagree.
I stumbled upon a mid-September article by Lucy Rendler-Kaplan on Social Media Today titled "Is Social Media a Good Thing or a Bad Thing?" This was actually a post in 2012 which was updated in 2015 and then again in September of 2017. I thought it was very interesting to look at how the article has changed since 2012. I would like to give you all a little information about each of the different posts and how they have evolved in the last 5 years.
August 08, 2012: "Social Media - A Good Thing or a Bad Thing?"
Syed Norman Ali
- Positive Effects:
- Friends and Relations
- Reducing Communication Barriers
- Opportunities for Businesses
- Negative Effects:
- Leads to Addiction
- Lead to Isolation
- Affecting Productivity
July 01, 2015: "Is Social Media Bad for Us?"
Sarah Snow
- "Social Media is Essentially Good"
- Connects us to other people
- Everyone has a voice
- Work can be done anywhere in the world
- Companies can connect with consumers on a more personal basis
- "Social Media is Essentially Bad"
- Affecting productivity
- Can be addictive
- Death of privacy
- TROLLS
September 13, 2017: "Is Social Media a Good Thing or a Bad Thing?"
Lucy Rendler-Kaplan
- Positive Effects:
- Connects People
- Gives everyone an equal voice
- Revolutionizes Business
- Increased Transparency
- Consumer Insight
- More Education
- Real-time News updates
- Negative Effects:
- Misinformation and fake news
- Reduced Productivity
- Can be addictive
- Cyber-bullying
THE HIGHLIGHTS:
As time goes on, people are realizing the increased importance and positive effects of social media. The most interesting part about the comparison of these three articles is that the negative effects essentially stayed the same throughout time, concluding that, yes, these are negative effects that social media will have. Once more traditional groups move past these effects and can see the positive effects, they will have a tool that will keep them competitive in the ever-changing market.
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