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Time and Frequency of Social Media Posts The last few months, I have enjoyed learning about the various social media platforms marketers are using and for what purposes alongside my readers. It's interesting to learn about the new features released on the different platforms and their effectivenesses. One of the most common topics that I have heard that viewers want to learn more about, though, is about the timing of posts. One of my new favorite bloggers on "Social Media Today" released an article on November 10th, 2017, highlighting just this. Irfan Ahmad's "How Often and When to Post on Social Media [Infographic]" discusses the basics of this question. Marketing is all about the timing and who you present your information to. If a company like Panera wants to market its soup, they should wait until it is cold or rainy out to send a text alert to its customers to come in for their mac and cheese or tomato bisque. Ahmad reminds us that marketers sh...

Reflection Post on Irfan Ahmad's "The Rise of the New LinkedIn (by The Numbers) [Infographic]" LinkedIn is becoming more and more popular, which is why millennials are encouraged to get connected and develop a professional brand. This increasingly important platform can be used for more than just a means for establishing a professional network. Currently, LinkedIn is primarily used for professional networking and most people just get on the site to post an updated resume, in hopes that there will be a job opening and that one of their connected peers will lead them to it. The platform is growing at a tremendous rate; it has gained 360 million users since 2011. As I have discussed in several of my blog posts, every social network is adding features in a fierce competition to stay relevant, including LinkedIn.  One of the most important things for users to recognize, though, is often forgotten. Developing a personal brand on a professional website is equall...