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Time and Frequency of Social Media Posts

Time and Frequency of Social Media Posts

The last few months, I have enjoyed learning about the various social media platforms marketers are using and for what purposes alongside my readers. It's interesting to learn about the new features released on the different platforms and their effectivenesses. One of the most common topics that I have heard that viewers want to learn more about, though, is about the timing of posts. One of my new favorite bloggers on "Social Media Today" released an article on November 10th, 2017, highlighting just this. Irfan Ahmad's "How Often and When to Post on Social Media [Infographic]" discusses the basics of this question. Marketing is all about the timing and who you present your information to. If a company like Panera wants to market its soup, they should wait until it is cold or rainy out to send a text alert to its customers to come in for their mac and cheese or tomato bisque.

Ahmad reminds us that marketers should focus on "quality content" above all else before introducing Adobe Spark's infographic on when to post on four of the leading social media platforms: Twitter, Facebook, Pinterest, and Instagram. 

Ultimately, its all about timing and frequency. Here are the most interesting facts I read, which you can read more about to the right:

  • Twitter:
    • Post 3 times a day (between noon and 6 p.m.)
    • Respond and make conversation with followers
  • Facebook:
    • Post 6-11 times a week (around 1 p.m.)
    • You'll lose followers if you post too much
  • Pinterest:
    • Post 4-10 times a day (between 2 p.m. and 4 p.m.)
    • Post verticle photos
  • Instagram:
    • Post 1 time a day (between 2 a.m. and 5 a.m.)


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