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Allie Freeman's Practice Blog

This is my practice blog.

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Influencer Marketing and Instagram

Influencer Marketing and Instagram The natural disasters that have occurred in the last week have been absolutely devastating, so I hope that my readers and their families have stayed safe. Coming from Texas and attending school in Georgia, I have seen more destruction in the last week than in my life. If you are looking for a place to donate, please comment your email address, and I will send you a list of sites to donate to. Going back to my recent blog posts, I have taken a look at two social media platforms: Snapchat and Facebook. I am researching each of the social media platforms to determine which platforms are most useful for each type of business. Currently, my study is still broad; before I dive into each industry, I am looking at the individual platforms.  Today, I am looking at and evaluating the platform Instagram. The idea that influencer marketing has led Instagram to changing their platform originated from the article "Instagram Expands Access to Brand...
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Marketing thru Social Media - Is it Working?

Marketing thru Social Media - Is it Working?  My classes this semester have emphasized the importance of marketing in staying relevant in a competitive market. If companies don't centralize themselves around their marketing, they will fall short of their competitors; certain industries have/haven't figured this out. I did some research for a recent speech that I gave regarding social media in a typically traditional industry. I found that the increase in spending on marketing is being distributed to a variety of segments, one of which is social media. While most millennials agree that social media is essential for companies to keep up with, some people, usually in more traditional industries, disagree. I stumbled upon a mid-September article by Lucy Rendler-Kaplan on Social Media Today titled "Is Social Media a Good Thing or a Bad Thing?" This was actually a post in 2012 which was updated in 2015 and then again in September of 2017. I thought it was very inte...
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