A Reflection on Color Psychology
Irfan Ahmad's "40 Ways that Color Psychology Can Boost Your Website Conversions [Infographic]" dives into the importance of the colors used in marketing, specifically on websites. I found this post very interesting as it serves as a continuation to a conversation my classmates and I had in our Integrated Marketing class recently. The conversation extended beyond the color schemes found on websites, but, in effort to stay focused on Ahmad's article, I will focus on websites.
Ahmad's figure suggests that colors are one of the most powerful ways to drive sales, should businesses use them correctly. Many of the facts found in Ahmad's article seemed predictable but the following were very surprising:
- When HEINZ changed the color of their ketchup from red to green as part of an experiment, they sold over 10 million bottles in 7 months, leading to $23 million in sales.
- The color red is considered "questionable" when used by health care brands. The color "increases heart rate and creates urgency." This surprised me because of the success of the American Red Cross.
- The article suggests that purple is found in "anti-aging or beauty products," however, I am having trouble coming up with popular cosmetics logos that use this color.
- VegasSlotsOnline.com changed their CTA button "Sign up here!" from green to yellow, which led to a 175% increased conversion rate.
This article offers some good insight and advice to marketers hoping to increase conversion and I highly suggest giving it a full read here: http://www.socialmediatoday.com/news/40-ways-that-color-psychology-can-boost-your-website-conversions-infograph/507534/.
I found your article very interesting. I agree that as a consumer, colors and the design of websites and promotions has a large effect on how I view a company. I often think more into the professional design of the website versus the colors used, but your article makes an interesting point! Now that you mention it color definitely plays such a large roll into the overall aesthetics of a site! Great post, Allie!
ReplyDeleteThis was a really interesting blog post. I have read a few articles about the impact of color in advertising and I definitely believe it to be true. The red Target logo is an example I remember because supposedly it makes consumers buy more. Also, a lot of health care companies and spa's use the color blue because it's calming. It's so cool to me how big of an impact "small things" can have on consumers.
ReplyDeleteI loved the article and the topic. Definitely have heard about how colors have an effect on us subconsciously when it comes to purchases, food, etc. I love the examples you provided to back up and show how much of an impact this has on us. It's crazy to think something of so little detail, can impact us in a large way. Great post!
ReplyDeleteThis was a really interesting blog post. I have read a few articles about the impact of color in advertising and I definitely believe it to be true. The red Target logo is an example I remember because supposedly it makes consumers buy more. Also, a lot of health care companies and spa's use the color blue because it's calming. It's so cool to me how big of an impact "small things" can have on consumers.
ReplyDeleteWhat an interesting blog post! It's hard for me to imagine Heinz ketchup as green because it seems so unnatural. I'm impressed that the color change increased their sales because so many food related brands utilize red in their logos. Thanks for sharing!
ReplyDeleteWow, so cool! I am so happy I read your post and the article, I learned so much. Its so weird to think of all of the colors that I came across even in my last online purchase and how they may have impacted my subconscious. I also look forward to using amazing studies like these in the world of marketing. Thanks so much for sharing and you did a great job!
ReplyDeleteWow, that's really interesting! I never thought that something so simple like the color of a "Sign-Up" button would have such a big impact on the website's traffic. I have never thought about the psychology of different colors before. The post and article were both very interesting!
ReplyDeleteWhen I was redoing my room, I looked into the effect colors have on a persons mindset and activities. It's truly interesting how something so ordinary and external can effect our internal workings.
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